The importance of high-quality product images cannot be overstated. A well-executed product photo can make all the difference in attracting and converting potential customers. Here are some best practices for product photography that can help you achieve stunning results.

I write a lot about the 'Why' behind brand photography and the science behind it.

Here, however, I want to discuss the 'How.'

I want to take a moment to help you find the right approach for your next brand photoshoot.

5 min read.

Researchers used fMRI brain scans, eye tracking, and biometric body measurements to discover that print ads are better absorbed by our memory.

5 min read.

I get it. When looking to contract a photographer for a shoot it can be confusing. Especially since no two photographers run their business the same. However, there are some standards to expect on both sides of the table to create the most accurate photoshoot budget for your business.