Featured Issues
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Lifestyle vs. Editorial Photography.
I write a lot about the 'Why' behind brand photography and the science behind it.
Here, however, I want to discuss the 'How.' I want to take a moment to help you find the right approach for your next brand photoshoot.
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“Don't Look At The Camera." A Case Study Of A Subject's Gaze and the effects on the viewer.
A scientific study of photography and a subject’s gaze in advertising from Oxford University. The first principle of fashion that we learn is often the one we forget; fashion is aspirational. We purchase our wardrobe based on who we want to be, not how we feel today.
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New Science Linking Memory & Emotion In Photography.
Digital vs. print go head to head in a recent study correlating medium and memory. To photographers like myself, and I imagine graphic designers and writers, there is nothing more satisfying than seeing our work in print, no matter the use case. Why?
