If you are someone who books photographers for your brand, or a photographer yourself, you are going to want to read this.

After almost 16 years of being a professional photographer, I have perfected the art of the creative call––those friendly, early conversations that set a shoot in motion.

#2 Time and resource management: By storyboarding, you can identify the props, lighting, location, and equipment you need beforehand, which saves you time and money. You can also allocate resources more efficiently as you will know what shots to prioritize.

The most underrated piece of any photo shoot but make up at least half the reason why a lifestyle photoshoot will succeed.

If you skip a…