The most underrated piece of any photo shoot but make up at least half the reason why a lifestyle photoshoot will succeed.

If you skip a…

The more you understand lighting, the less you use it.

5 lighting items I have with me on every location photoshoot.

I write a lot about the 'Why' behind brand photography and the science behind it.

Here, however, I want to discuss the 'How.'

I want to take a moment to help you find the right approach for your next brand photoshoot.

All run-and-gun photoshoots have one thing in common––a scarcity of resources. The scarcity of money, time, support personnel, etc., are all legitimate reasons for a scrappy shoot.

The trick is in knowing how to do it right.